When creating printed materials, less is more. While urgency can drive us to include every minute detail, simple hooks that entice audiences to seek more information and take action are more effective.
Plan a series. If you’re considering outreach with flyers and mailers, plan for a series of sequential, time-limited messages that build on one another, and have interaction baked in.
Time delivery for maximum impact. Space mailings close enough together to evoke memory but far enough apart that a reminder is needed.
Keep Detail Online. Content for flyers and mailers should stay short and concise, with more detailed information housed online.